The Beginning

StrapLab was founded by Kelly and Ann, two lifelong friends from Newport Beach, California, on a simple idea: your bag strap should be as unique as you are. They set out to turn a functional accessory into a form of self-expression — giving fans, festival-goers, and everyday adventurers a way to show up exactly as themselves, whether repping their favorite school, team or artist. Over the years, that idea grew into a community built on quality craftsmanship, creative design, and genuine connection.

A New Chapter

StrapLab is now under new ownership, and we are so excited to carry this incredible brand forward.

We’re Lindsey and Katy, sisters who grew up in San Francisco with a deep love of sports. From games to tailgates to watch parties, sports have always been part of our lives — and still are. We always felt like the sports fashion and accessories offering for women could be so much better, which is why we fell in love with StrapLab years ago. Since then, we built up our own collections of custom straps and bags for all of our favorite teams. So, when the opportunity came to take the reins of StrapLab, it felt like a dream come true.

Our commitment to you is simple: honor what has always made StrapLab great, deliver amazing products you love, and have a lot of fun along the way! Here’s to cheering together!

Lindsey & Katy